YouGov furthers expansion with new Mumbai office

YouGov has launched a new office in Mumbai to serve the research needs of media owners, brands and agencies in the country with a suite of syndicated, proprietary data products, fueled by the world’s largest connected data set – the YouGov Cube.

Leading YouGov’s client facing teams in India is new General Manager Deepa Bhatia, who is responsible for introducing the market to YouGov’s Plan and Track capability, consisting of YouGov BrandIndex, the daily brand perception tracker, and YouGov Profiles, the company’s audience segmentation and targeting tool (scheduled to launch in mid-2018), and YouGov Omnibus which provides a fast and cost-effective online service for obtaining answers to research questions from both national and selected samples. Deepa will also be tasked with growing YouGov’s India panel of consumers, which already stands at some 41,000 members.

With over 18 years’ experience in media, advertising, content creation and consumer products with world-renowned brands, Deepa brings invaluable client-side experience to YouGov in India.

Reflecting on her new role Deepa said, “Having had the opportunity to launch brands, products and new line extensions within large organizations in the past, I’m excited to combine that knowledge and expertise with YouGov data and analytics to drive more informed, strategic approaches among agencies and brands in the country, and ultimately help them execute winning campaigns shaped by real-time connected data.”

YouGov’s Mumbai office will also contain their second shared service center which will not only support their operations in India but the continued expansion of their Asia Pacific research network as well. Yashwin Pangal is promoted to the role of Manager of Shared Services, Mumbai and will report into YouGov’s Global Head of Operations, Lynda Vivian.

Commenting on the expansion, YouGov’s COO, Sundip Chahal said, “As India takes giant strides to becoming a globalized economy, the demand for research to help businesses become as strategic as they can to keep pace, is ever present. With the world’s largest connected data set and a growing panel of some 41,000 members in India already, we’re well placed and excited to serve the needs of the market and committed to investing heavily to help the country thrive for the future”.

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