TVSquared expands with new Tokyo office

TV performance analytics and optimization agency TVSquared has opened a new office in Tokyo, Japan, to provide on-the-ground support for the world’s third-largest advertising market.

Localized for the Japanese market, TVSquared’s ADvantage platform measures the impact of TV spots and provides insights to maximize spend and optimize campaigns for bi-monthly and advanced, six-month buys. The platform offers multi-country, cross-brand analysis across the sales funnel by prefecture, network, channel, day, daypart, program, genre and creative, and provides buy recommendations based on individual KPIs.

Calum Smeaton, CEO and founder, TVSquared: “Japanese brands are looking at TV for performance vs. simply being a vehicle for reach. In the last year, we’ve worked with dozens of Japanese advertisers to transform TV into a marketing channel that is measurable, optimizable, transparent and dynamic. While TV is unrivaled for brand awareness, it has also evolved into a major driver of direct response.”