Toluna Redefines How Marketers Generate Insight in Real-Time

Toluna, leading provider of on-demand digital consumer insights, today introduced the latest addition to its QuickSurveys DIY survey platform, PowerAttitudes. PowerAttitudes is a cloud-based, automated research tool that enables marketers to generate immediate insights on the consumer attitudes that drive usage and purchase behavior across brands, products, and stores. The product allows users to gain instant insights ten times faster and at a much lower cost than traditional market research.

“Marketers need real-time insights to power expedited decision-making.  Survey research that once took weeks must now take hours.  Toluna is at the forefront of the digitalization of market research delivering a full suite of real-time research solutions.  Clients obtain critical brand awareness and competitive positioning measures on-demand, empowering them to transform the decision-making process. Further, though PowerAttitudes is a fraction of the cost of traditional research, the clients receive high-quality insight,” says Frederic-Charles Petit, CEO, Toluna.

“It is essential for marketers to monitor the pulse of changing consumer opinions and behaviors, especially as consumers are emboldened by social channels and freely express their views about products and services,” said Phil Ahad, Senior Vice President of Digital Products. “Consumers have a greater voice and influence than ever before, which makes it essential for marketers to monitor the pulse of changing consumer opinions and experiences. PowerAttitudes allows marketers to collect insights quickly so they can keep pace with consumers, and stay ahead of the competition.”

Customers benefit by accessing advanced market research methodologies on-demand, in real time, with projects typically completed in a few hours. Users enter their brand or product name, up to three competitors and product perceptions – in addition to ten key attributes and usage statements. They then select the target who they want to interview and launch their project.

After those easy DIY steps, users have access to decision-driving insights such as:

  • Details on what consumers think about the brand and overall product category, and how the brand delivers against the competition.
  • Shopping habits by buyer type.
  • Guidance on new product development opportunities.
  • Effectiveness of overall advertising strategy.
  • A full suite of analytics for interpretation and action, including an infoboard and ready-to-use PowerPoint deck.

The attitude testing product is the latest addition to Toluna QuickSurveys suite of on-demand survey methodologies and sits alongside our automated positioning testing module. This product release comes on the heels of an announcement that Toluna received a $10 million investment in the QuickSurveys platform. Stay tuned for the release of new automated testing products in the coming weeks.

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