Toluna increases respondent community capacity

Digital consumer insights agency Toluna has plans to increase its global survey respondent capacity by 20 percent during the second half of 2017 and to continue significant community growth as well as expansion efforts through 2017.

The community expansion will provide companies with an even larger pool of community members to brainstorm ideas, uncover new business opportunities and answer questions. This initiative further enhances Toluna’s ability to deliver access to low-incidence, hard-to-reach audiences. It also expands Toluna’s worldwide reach, supporting the company’s recent launch into nine new markets across Asia-Pacific, Latin America and Middle East and North Africa.

“Toluna stands out in market research by our unique ability to find and engage with survey respondents in real time – from a single respondent group in one market to a large multinational respondent base,” said Jim Fredrickson, Chief Operating Officer, Toluna. “We’ve developed high-quality, global recruitment capabilities, as well as optimized incentive and engagement strategies, to ensure companies can tap well-profiled, active respondents.”