Toluna forms strategic partnership with reward-U

Digital consumer insights agency Toluna has partnered reward-U, a loyalty program founded by Hong Kong’s low-fare airline, HK Express. Through the partnership, reward-U members are invited to join, the world’s largest social voting community, and participate in real-time surveys that are directly available via Toluna’s integrated survey platform.

Launched in 2016, reward-U has reached 1 million members quickly by offering an easy-to-understand program structure, and unique features and benefits that members see value in. reward-U caters to the needs of the mass market and the growing millennial segment that is overlooked, helping them maximize moments of enjoyment with loyalty points as a virtual currency.

The new partnership between Toluna and reward-U will bring more benefits to members, allowing them to influence the direction of products and services of different corporations and brands, and earn 5,000 reward-U points for completing their first survey on Toluna.

Toluna offers a user-friendly platform for communities to brainstorm ideas, uncover new business opportunities and answer questions all in real-time, globally. Toluna’s global consumer panel has more than 13.4 million of active members in 68 countries, and is continuously growing.

“Partnering with Toluna provides a new reward earning channel for our members,” said Steven Greenway, CEO of reward-U. “Now they can be a part of a community to shape the market’s products and services and be rewarded for their participation.”

“Toluna is transforming the way that research is conducted via our real-time research platform.  We continue to bring top-quality respondents to our consumer panel to uniquely address the global market research needs of our customers,” said Sandy Casey, Senior Vice President, Strategy and Marketing, Toluna. “Our community members are incredibly valuable to brands which are looking to tap consumer insights in shaping future company and product direction.”

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