Toluna Expands Brand Reach in MENA

Consumer insights agency Toluna has announced the expansion of the company’s in-market presence in MENA.  Earlier this year, Toluna opened an office in Dubai to fuel its continued growth deriving from the mission to provide global customers with true, real-time research solutions.

Nader Kobeissi, the General Manager of Toluna MENA, has recently hired several industry veterans to join the Toluna team, taking aim at expanding Toluna’s brand’s reach within the region:

  • Abboudy Gogo, Client Service Team Manager, formerly of OnDevice Research, and IPSOS.
  • Rania Ayoub, Client Service Manager, formerly of IPSOS and OnDevice.
  • Sakina, Mannan, Account Manager, formerly of Millward Brown.

In addition to investments in hiring, the company has been working to develop panels within the region and announces the launch of its proprietary panels in Saudi Arabia, Egypt, and UAE.

“We’re excited to build our team, and capability the Middle East.  Toluna’s approach, and research platform are appealing to businesses in the region as they are quick to adopt disruptive research solutions,” says Nader.