Toluna Celebrates Milestone 15th Anniversary

Toluna, one of the world\’s leading online research and survey technology providers, marks the company’s 15th anniversary. Company Founder and CEO Frederic-Charles Petit celebrates this anniversary with a Series of Corporate Events, Announces New Product Offerings.

Toluna was founded in 2000, and the first company to introduce an online voting community approach, designed to truly engage with survey respondents on-site. According to the company, today, is the largest online social voting community, and enables Toluna to rely less, and less on emailed survey invitations. “At Toluna, our eyes have always been on the consumer, and the idea that consumers are the driving force behind the future – and the democratization of survey research,” says Frederic-Charles Petit, Company Founder and CEO.

“We never wanted to be a “me too” company, but truly a disruptive and innovative force – a game changer in market research.  Market research is being transformed by the combination of large volumes of data; claimed, behavioral and technological. In the market research industry, the question today is “to be real-time” or to “not be.””

Petit credits innovation and the company’s ability to harness technology to launch a suite of revolutionary, automated market research empowerment technologies as a driving for Toluna’s ongoing success.

“Market research is a sector prime for automation, and research agencies are finding new automated ways to connect with respondents and streamline the delivery of meaningful insight. From mobile surveys to online communities, automative technologies – when effectively combined with big data – are transforming the market research industry,” continues Petit.

Toluna marks its 15th anniversary by announcing that it will host a series of Thought leadership events in the US, UK, France, and in conjunction with ESOMAR’s Annual Congress in Dublin Ireland, September 27.