Technical Consumer Goods in Indonesia and Malaysia Registered Substantial Growth in 2011

Southeast Asia’s Telecommunications sector continues to see exponential growth; along with positive showings in Home Appliances

2011 was a relatively good year for the Technical Consumer Goods industry across Southeast Asia, with four out of the five key markets tracked achieving healthy value growth between 7 and 28 percent over the same period last year.

The developing markets of Indonesia and Malaysia continued their upward curve, outdoing their previous year’s 17 percent growth to achieve 28 and 25 percent this year. Vietnam and Thailand remained in positive territory with their 7 percent growth—although both registered reduced momentum from 2010’s 28 and 10 percent respectively. Malaysia is the only market which reflected positive performances across every single Technical Consumer Goods sector for the entire year.

“The key drivers of Malaysia’s good showing are Major Domestic Appliances and Telecommunications which both expanded extensively, while it was the relatively solid double digit growth across five out of the seven Technical Consumer Goods sectors that propelled Indonesia to the top of the list as the country registering the highest growth in 2011,” noted Mr. Stanley Kee, Managing Director of GfK for Southeast Asia.

According to findings from the latest GfK TEMAX reports, Telecommunications and Major Domestic Appliances were the two sectors which displayed upbeat trends in every single market in the region. In fact, the former grew between 13 and 44 percent across the region with Indonesia emerging as top market for this sector, while Major Domestic Appliances hit the highest in Malaysia at 42 percent.

“The region of Southeast Asia is dominated largely by fast developing economies where penetration of the latest advanced technology is comparatively lower, presenting plenty of room for its continued growth and further development,” commented Mr. Kee. “Gauging from the ongoing evolution, advancement, and ready adoption of major trends, products and new technology in the developed countries around this region, we can definitely foresee more exciting developments in the Southeast Asia’s Technical Consumer Goods industry in 2012,” he concluded.

GfK TEMAX (Technical Market Index) is a comprehensive index to track Technical Consumer Goods markets in more than 30 countries worldwide and is designed to support decision makers from Industry and Retail in obtaining substantiated facts about their markets. Findings are based on surveys carried out by the retail panels of GfK Asia. TEMAX reports are released on a quarterly basis at macro level for Consumer Electronics (CE), Photo (PH), Home Appliances (MDA & SDA), Information Technology (IT) & Office Equipment (OE), and Telecommunication (TC) markets. The full reports for individual countries are available at Reports and press releases are published on a quarterly basis in February, May, August and November.