Targeting the next billion mobile phone users


In line with Nokia’s renewed strategy to target the ‘next billion’ people, the company has unveiled a new low-cost mobile phone.

The Nokia X1-00 is planned to be retailed for below US$50 in growth markets in Asia, Africa and Latin America. Key features of this low-cost mobile phone include five separate phone books which can be ‘shared’ by different users, an FM radio and a headphone socket. What makes it different and stand out from its counterparts is the ultra-loud speaker. The handset is designed to act as a household’s main music player, even with high background noise levels.

Where else to look for low-cost mobile phones?

Last year the Vodafone 150 was launched and sold for US$15, and a phone produced by TCL, retailled at US$20. Both phones come with five hours of battery power, SMS services, two games, and an LED torch. For an additional US$5, one can upgrade to a larger colour screen and an FM radio.

In the Philippines, the so-called cheapest phone in the country has been launched for US$11. The prepaid phone from Smart features an FM radio receiver and a flashlight. It even helps the user to receive job openings through an SMS-based value-added service.

And how to provide the ‘next billion’ with their first mobile Internet and entertainment experience?