Streamhub & Video Research Debut ‘Catch-Up Analytics’

Video analytics firm Streamhub has collaborated with Video Research to debut a cross-industry data management platform for online video, in use across all broadcasters and agencies in Japan. Named ‘catch-an’ (short for catch-up analytics), this platform marks the first time rival broadcasters have worked together to pool their online video inventory to create attractive, brand-safe propositions to report, plan, and target campaigns at scale.

This partnership positions Streamhub as the leading tech provider of broadcaster- and publisher-focused video analytics in the region, where the collaborative data model enables the creation of rich, compliant data needed for transactions at scale in the face of much competition from global digital players. •