SSI launches SSI Suite for self-service market research

Research data solutions provider SSI has launched a self-service solution, SSI Suite, which provides direct access to fast and effortless consumer insights. The SSI Suite provides fingertip access to integrated market research tools and technology, giving the expert market researcher or novice complete control to conduct research when and where it is needed.

“SSI Suite represents the natural evolution of SSI’s industry leading technology platform and capabilities,” said Chris Fanning, SSI president and CEO. “SSI Suite provides researchers control, speed to market and the power of quality consumer insights 24/7 using a technology platform that has delivered more than 100 million surveys in recent years. The SSI Suite gives you the speed and flexibility needed to compete successfully in a data-driven world.\”

For example, SSI Survey Builder creates effective and compelling surveys without needing complex coding or years of experience. It is the self-service solution for business professionals that is easy and powerful. It connects the survey to SSI’s online and mobile audiences, or, if a user maintains her own audience, SSI Survey Builder makes it easy to promote the survey by email, social network or even embedding it onthe company’s website.

“Market researchers are demanding faster access to insights,” said Simon Chadwick, managing partner, Cambiar Consulting. “The SSI Suite positions SSI at the forefront of the industry movement to use technology to reach and develop insights at a moment’s notice. This suite of tools is the desired advancement for direct access to technology for market research. It provides solutions that embrace working smarter, not harder.”

“Sample needs arise anywhere and anytime,” said Bob Fawson, SSI chief product officer. “Response times are critical to our customers’ success, and by introducing the SSI Self Serve Sample, we address a critical market need. The Self Serve Sample tool was created to give more business professionals the opportunity to access SSI’s global panel audience. It acts as the cornerstone in the SSI Suite of tools to help you better understand your target market and achieve rich customer insights.”

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