SIS International appoints new Business Development Director APAC

US based agency SIS International has appointed Andrew Edsall as Business Development Director APAC. Andrew, who will be based in Tokyo, is responsible for client servicing in the Asia Pacific region. The appointment strengthens the Asia Pacific team, SIS Strategy Unit and Fieldwork capabilities in the region.

Andrew will join the regional team including Iris Lorenzo, SVP of Market Intelligence, and Juemelle Villamora, Senior Project Director, based in Manila, Philippines.  In Asia Pacific, SIS provides full-service Market Research, Fieldwork, Data Collection, Market Intelligence, Competitive Analysis, Market Entry & Opportunity Research, Strategy Research and Market Assessments.  The SIS International Asia Pacific team serves Consumer, B2B, Industrial, Automotive and Healthcare industries. Key specialties include Consumer Attitude and Behavior studies, Food and Beverage studies, Tourism Research, B2B Market Research, and Market Opportunity & Entry Studies.

Andrew has lived in Japan for over 15 years and is fluent in Japanese. He brings extensive experience in conducting strategic Business-to-Business (B2B) market analysis in Japan, particularly in Pharmaceutical, Automotive and Industrial industries. He further strengthens SIS International’s renowned B2B Strategy Research team with expertise in Market Entry and Competitive Intelligence.

Andrew previously held senior positions at boutique Executive Recruitment firms focused on recruiting talent for multinationals in Asia Pacific.  His background in Executive Recruitment and Partner Recruitment strengthens SIS’s Strategy Research unit, focused on high-level Business-to-Business (B2B) interviewing. He has also conducted numerous projects focused on Executive Interviewing, Market Intelligence (CI) gathering, partner recruitment, group panel discussions and Market Entry analysis to help clients overseas understand how to penetrate the Japanese market.

Andrew Edsall, Business Development Director APAC, stated, “I am very pleased to be joining the dynamic SIS International team. The office allows us to grow our team and capabilities in Asia. Our facilities allow us to efficiently conduct Qualitative Fieldwork, Quantitative Data Collection and Strategy Research in the heart of Asia and serve the China, Japan, Singapore, Philippines, Thailand, Indonesia and Malaysia markets of SIS International Research.”

Ruth Stanat, President of SIS International Research, stated, “Andrew is a seasoned professional with extensive experience in the region. He joins our global and regional Asia Pacific teams and adds extensive research experience and intercultural skills. This appointment strengthens our client servicing, capabilities, on-the-ground market coverage and Fieldwork and Data Collection solutions for our clients in Asia, the Americas and Europe.”

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