RTB House expands in Japan

Retargeting technology agency RTB House has expanded to Japan, with the opening of an office in Tokyo, led by Jakub Ratajczak in the role of Managing Director for APAC.

Japan is currently ranked 4th in worldwide e-commerce consumption, representing a major opportunity for RTB House’s deep learning based retargeting services.

With an annual growth rate (CAGR 2018-2022) of 6.2%, a market volume of US$113,854m in 2022 and nearly 94% of internet penetration, Japanese online consumers comprise one of the world’s top markets for digital storefronts.

“Establishing ourselves in the APAC region over the last couple years, the time has come to extend our retargeting services to Japan,” said Jakub Ratajczak. “Increases in ad spending have created demand for solutions that will bring added value for marketers. Algorithms based on deep learning differentiate our platform from other retargeters, generating campaigns up to 50% more efficient than those without deep learning. By offering a unique and flexible retargeting solution, we would like to help e-commerce players reach the most promising buyers, higher returns on their online marketing and advertising investments.”

Web : https://www.rtbhouse.com