R/GA launches consulting practice across Asia Pacific

New York-based agency R/GA has extended its consulting and analytics services to Asia Pacific, led by Jehan Leanage, who has been hired in the newly created role of executive director for consulting, APAC.

R/GA will be offering businesses organisational design and managed services, as well as Connected Space, a service designed to help companies connect physical to digital. It will be using resource from its global network but will be specifically building the offering across its Singapore, Sydney, Shanghai and Tokyo offices.

According to Leanage, the timing of the launch is right because more mature markets in Asia Pacific, such as Singapore and Australia, are already looking to solutions to business problems.

“There has been a really interesting shift in tech spend, away from traditional infrastructure spend (telecoms and data) to IT and business solutions because people are now looking at how tech can solve business problems. In the more mature markets the focus is on business transformation. By mature I mean Singapore, Australia, Japan and China for instance, which have a little more infrastructure, they have the support back bones. In the next couple of years all markets in Asia will also be focused on business solutions,” he said.

Web : https://www.rga.com