Research & Results 2016

The Research & Results trade show had another record year in 2016, with 191 exhibitors from over 20 countries. Held at the Munich MOC Centre in Germany, a total of 3,300 participants visited the exhibition centre over the two days of the show.

In addition to establishing contacts, a top priority for visitors was the workshop programme running parallel to the show. As in previous years, visitors were able to find out about the most important industry trends and topics in over 90 workshops. Popular topics were customer experience, survey methods, qualitative research, innovation, and innovative methods. It became obvious that there is still a great demand for qualified information on these topics: some of the workshops were attended by more than 120 visitors. The buzzword this year was “Virtual Reality”.

Another issue explored at the trade show was the role market research would play in the coming years. On the first day of the show representatives from both research institutes and business provided an excellent picture of the current situation in the well-attended panel discussion entitled, “Past its sell-by date or innovative problem-solver?” Led by Dieter Korczak, former president of ESOMAR, the panel concluded that although new players in the market have brought about considerable pressure to change, the prospects are still good for market researchers who see change as an opportunity.

Research & Results 2017 will take place on October 25 and 26, 2017 in the Munich MOC.

For more information visit