Research & Results 2016 – Workshop Programme released

\"RRMesselogo16_NEU_RGB_grossHosted at The MOC Centre in Munich, the 2016 Research & Results market research trade show promises to be the largest trade show in the world. Taking place from 26 to 27 October, the trade show will once again feature an outstanding programme of workshops. With a theme of “Connecting market intelligence”, 100 renowned experts in 90 workshops will be reporting on current trends and innovations in national and international market research. Included in the programme are topics such as “Virtual reality: opportunities and limitations”, “Trend research as a driving force in innovation processes” and “Neuromarketing – advertising success can be predicted”, while there is also a great deal on offer for visitors interested in marketing studies, customer loyalty and brand research.

The comprehensive workshop programme can be found at:

On the first day there will also be a panel discussion with leading market research personalities on the subject “Market research – past its sell-by date or innovative problem-solver?” Chaired by veteran sector expert and former president of the international market research organisation Esomar, Dieter Korczak, the participants will include Peter Braun (CEO, Ipsos Germany), Karin Klos (Head of consumer and market research, bofrost), Sabine Menzel (Director Market & Consumer Insights, L‘Oréal Germany), Michael Müller (Regional CCO Germany & Switzerland, GfK) and Hartmut Scheffler (CEO, TNS Infratest).

The Research & Results 2016 trade show will feature a superlative range of topics. According to Martin Sippel, Managing Director of Research and Results, “more than ever before, the show is a must for anybody wishing to make decisions based on applied market research know-how”.

The trade show just keeps on growing and this year there will be more than 180 companies from over 20 countries exhibiting their range of services. A comprehensive list of company profiles can be found at

In light of the growing international make-up of the exhibitors and visitors, the event will be conducted in both German and English.