PureSpectrum Raises $17M in Series B Funding

Online sampling platform PureSpectrum has raised $17 million in Series B funding from Arthur Ventures. Arthur Ventures, a Minneapolis-based growth equity firm, leads B2B software investments outside of Silicon Valley. This capital raise gives PureSpectrum the fuel to continue to build and retain top talent as well as expand their product offering.

Recently ranked #21 on Deloitte’s Fast 500 list, PureSpectrum believes their success stems from their talent density and industry-leading quality. CEO and Founder, Michael McCrary, states “This growth equity will allow us to do more faster, it is a tremendous opportunity to accelerate the growth of the business. One of the reasons why we decided to partner with Arthur Ventures is that they understand who we are and what we stand for. We have no intention of changing our focus on providing the highest quality experiences for our customers.”

Patrick Meenan, General Partner at Arthur Ventures, will be joining PureSpectrum’s board of directors. “We have been looking for a business in this market for years. PureSpectrum is a fast growth company with a strong team and culture that shares the same values as Arthur Ventures,” Meenan said.

In just five years since the company’s inception, PureSpectrum has fielded over 32 million online interviews, developed the industry’s first and only respondent level scoring system, grown to over 100 team members worldwide, and been named the fastest-growing company in the market research sector. Their Series B funding will enable them to invest more into their technology stack, in turn making the collection of high-quality insights faster and more accessible to anyone trying to make better business decisions.

About PureSpectrum

PureSpectrum offers a complete end-to-end market research and insights platform, helping
insights professionals make decisions more efficiently, and faster than ever before.
In just five years since the company’s inception, over 47 million successful completes have been
sourced from PureSpectrum Marketplace. PureSpectrum Insights Platform empowers users to
collect consumer insights for any demand. PureSpectrum has also developed the industry’s first
and only respondent-level scoring system, PureScore™, creating a new standard of data quality
for the industry.

Web: https://www.purespectrum.com/