Potentiate onboards Wallis to drive qual innovation

Global human experience agency Potentiate has appointed Jem Wallis as Head of Agile Qual. Jem will be responsible for driving innovative qualitative solutions for Potentiate’s diverse and extensive client base.

Jem is a globally recognised leader in agile qual, proven by the host of awards he has received from both ESOMAR & The Research Society, including the Top 10 most influential papers of the last decade. Jem has worked in the research industry in Australia, Europe and South America for over 30 years. He has run his own qualitative research, trends and insight businesses, as well as recently leading Voxpopme, across Asia Pacific.

Jo O’Connor, Managing Director for Potentiate Australia, says, ‘Continuing to innovate in digital qual and providing smart, agile solutions for our clients is a core focus for us, and Jem is the perfect person to strengthen our capabilities in this exciting space right now’.

Wallis goes on to say, ‘With its HX philosophy and clients in community, UX and CX, now more than ever, qual has a critical role to play in Potentiate’s offer. The huge steps digital qual tools have made over the last few years make this a very exciting time to join and help the team take ‘Powering Human Experience’ to the next level.’

Jem will continue his APAC role for Voxpopme as well as his new leadership role at Potentiate.

Website: https://www.potentiate.com/