Paul Hinds Promoted as MD for IRI Asia Pacific

Consumer data agency IRI has appointed Paul Hinds to the role of Managing Director for the Asia Pacific region. Hinds will be based in the firm\’s Sydney, Australia office.

Hinds is a highly experienced and accomplished global IRI executive and he moves into the new role after an extremely successful period as Senior Vice President of IRI’s UK Retail Solutions business. In his UK role, he led the transformation of IRI’s Retail business, introducing many new initiatives, including the rollout of the industry-leading IRI Liquid Data® technology platform to empower retail and manufacturer clients across their customer and commercial strategies.

Before IRI, he spent five years in a variety of leadership roles at Beyond Analysis, including UK Operations Director, and five years at dunnhumby, working across the business managing insight and loyalty programmes for clients. The latter role included working for parent company Tesco, developing the retailer\’s online shopper panel products and services. Earlier, he worked for First T, a joint venture between dunnhumby and BMRB, creating bespoke brand, media and attitudinal panels by matching customer databases to the TGI panel.

Commenting on the promotion, President and CEO Andrew Appel said: \’Paul\’s global experience, expertise, forward thinking and dynamism will help IRI grow our market share in Australia and across the Asia Pacific region and facilitate the rollout of our next generation \’best of breed\’ solutions, powered by Liquid Data. His proven ability to help retailers optimise the insights and value they gain from data to achieve tangible results, coupled with his background of more than twenty years of experience in the data and insight industry, are all strong attributes which will assist to deliver growth for our clients in the Australia, New Zealand, Hong Kong and South Korea region\’.