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is the leading media for market research, consumer insights, and data analytics  in Asia.

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is the leading media market research, consumer insights, and digital analytics  in Asia.

Featured Posts
Consumer & ShopperFeatures

Ace Your Ads: TikTok First Approach for True User Engagement

By Milica Kovac, Global Business Development Manager at EyeSee

The true and essential power of the TikTok platform lies in the fact that

CommentConsumer & Shopper

Road to growth: Understanding travel retail consumer behavior

By Koen Philippaerts, New Business Development Manager at EyeSee

I just returned from visiting my family in Europe, and aside from having a nice

CommentFeatures

Fasten Your Seatbelts – Expanding the Horizons of the Insights Industry

By Dmitry Gaiduk

Nearly 15 years ago at the ESOMAR Congress in Montreux, Switzerland, I was struck by the slow pace at which

Consumer & Shopper

Game Changers: Bridging the Gap Between Marketers and Gamers

By Jonathan Smetherham, Research Director at 2CV

Gaming has evolved into a massive global phenomenon, captivating

Qualitative research
Methodology / Academic

Face-to-face research is coming back, but will it be the same?

The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open …

Consumer & Shopper

Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning …

Case studies

Critical (of) Race Theory

The majority of parents do not want schools to endorse Critical Race Theory, but actually to challenge it …

Consumer & Shopper

Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led …

Comment

How AI and predictive insights may provide a window into the future

Businesses are always trying to stay one step ahead of their customers, trying to develop products and services …

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News

CleverTap unveils Clever.AI

Customer engagement and retention platform CleverTap has launced Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to enable brands with …

News

New CEO at Wood Mackenzie

Data and insight agency for energy and renewables Wood Mackenzie has appointed Jason Liu as chief executive officer. Mr. Liu …

News

Ipsos UU boosts ambitious growth targets with role enhancements

Ipsos UU India has implemented a slew of role enhancements to gear up for ambitious growth targets, launch of contemporary …

News

Intra Research Welcomes New CEO

Online panel company Intra Research has appointed Helle Raun Oddershede as its new Chief Executive Officer (CEO). This strategic move …

News

New name for GMO Research

Effective 1 May 2024, GMO Research, Inc., one of the leading Sample Panel Providers in Japan, has officially changed its …

News

GWI launches Respondent Level Data on Snowflake Marketplace

Consumer research company GWI has debuted its Respondent Level Data (RLD) on Snowflake Marketplace, giving customers access to unaggregated consumer …

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