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is the leading media for market research, consumer insights, and digital analytics  in Asia.

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is the leading media market research, consumer insights, and digital analytics  in Asia.

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Consumer & ShopperDigital & Media

Mastering TikTok for Business in 2023: A Comprehensive Guide Part 1

By: GMO RESEARCH

In this digital world where social media

FeaturesMethodology / Academic

It’s time to talk about OEs—what’s going on with them?

By: James Rogers, Managing Director APAC, PureSpectrum

Love them or hate them, OEs

FeaturesTechnology

Social Commerce: Revolutionising the Online Retail Experience

By: Si Ying Wang, 2CV

Consumer & Shopper

Game Changers: Bridging the Gap Between Marketers and Gamers

By Jonathan Smetherham, Research Director at 2CV

Gaming has evolved into a massive global phenomenon, captivating

Qualitative research
Methodology / Academic

Face-to-face research is coming back, but will it be the same?

The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open …

Consumer & Shopper

Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning …

Case studies

Critical (of) Race Theory

The majority of parents do not want schools to endorse Critical Race Theory, but actually to challenge it …

Consumer & Shopper

Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led …

Comment

How AI and predictive insights may provide a window into the future

Businesses are always trying to stay one step ahead of their customers, trying to develop products and services …

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CleverTap unveils Clever.AI

Customer engagement and retention platform CleverTap has launced Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to enable brands with …

News

New CEO at Wood Mackenzie

Data and insight agency for energy and renewables Wood Mackenzie has appointed Jason Liu as chief executive officer. Mr. Liu …

News

Ipsos UU boosts ambitious growth targets with role enhancements

Ipsos UU India has implemented a slew of role enhancements to gear up for ambitious growth targets, launch of contemporary …

News

Intra Research Welcomes New CEO

Online panel company Intra Research has appointed Helle Raun Oddershede as its new Chief Executive Officer (CEO). This strategic move …

News

New name for GMO Research

Effective 1 May 2024, GMO Research, Inc., one of the leading Sample Panel Providers in Japan, has officially changed its …

News

GWI launches Respondent Level Data on Snowflake Marketplace

Consumer research company GWI has debuted its Respondent Level Data (RLD) on Snowflake Marketplace, giving customers access to unaggregated consumer …

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