is the leading media for market research, consumer insights, and data analytics  in Asia.


is the leading media market research, consumer insights, and digital analytics  in Asia.

Featured Posts
Case studiesFeatures

How Cost-of-Living Pressures are Altering the Consumer Electronics Landscape

By Toluna

The rising cost of living is influencing consumers’ preferences when


Beyond Clicks: Enhancing Usability Through Eye Tracking

By Rita Heng, Senior Research Manager, 2CV

Reconciling user engagement with design team expectations proves

consumer insights
FeaturesSpecial Reports

9 best practices for creating powerful packaging designs

By Alexander Kleijngeld, Senior Solution Consultant, MetrixLab, a Toluna company

Packaging design is more than just making sure your product stands out

Consumer & Shopper

Game Changers: Bridging the Gap Between Marketers and Gamers

By Jonathan Smetherham, Research Director at 2CV

Gaming has evolved into a massive global phenomenon, captivating

Qualitative research
Methodology / Academic

Face-to-face research is coming back, but will it be the same?

The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open …

Consumer & Shopper

Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning …

Case studies

Critical (of) Race Theory

The majority of parents do not want schools to endorse Critical Race Theory, but actually to challenge it …

Consumer & Shopper

Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led …


How AI and predictive insights may provide a window into the future

Businesses are always trying to stay one step ahead of their customers, trying to develop products and services …

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CleverTap unveils Clever.AI

Customer engagement and retention platform CleverTap has launced Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to enable brands with …


New CEO at Wood Mackenzie

Data and insight agency for energy and renewables Wood Mackenzie has appointed Jason Liu as chief executive officer. Mr. Liu …


Ipsos UU boosts ambitious growth targets with role enhancements

Ipsos UU India has implemented a slew of role enhancements to gear up for ambitious growth targets, launch of contemporary …


Intra Research Welcomes New CEO

Online panel company Intra Research has appointed Helle Raun Oddershede as its new Chief Executive Officer (CEO). This strategic move …


New name for GMO Research

Effective 1 May 2024, GMO Research, Inc., one of the leading Sample Panel Providers in Japan, has officially changed its …


GWI launches Respondent Level Data on Snowflake Marketplace

Consumer research company GWI has debuted its Respondent Level Data (RLD) on Snowflake Marketplace, giving customers access to unaggregated consumer …

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