Nielsen strengthens Asia Pacific team with new hire

Nielsen has appointed Arnaud Frade as SVP and Head of Commercial Growth for Asia Pacific.

Arnaud has held a number of leadership positions in the insights and data advisory sectors, in a wide-variety of markets and industries in APAC, Latin America, Middle East, Africa and Europe throughout his career. He has also been a continuous advocate for digital and tech development, having held leadership roles for service lines such as Interactive Services, Social Intelligence, and Strategic Development.

Arnaud Frade, the new SVP and Head of Commercial Growth APAC, said, “I’m really looking forward to this new chapter of my career at Nielsen and continuing to participate in industry milestones as a thought leader in understanding media trends, audiences and retail amidst the pace of transformation brands are experiencing. Advertisers and media owners have enormous growth opportunities through the evolution of mobile, streaming, social and TV platforms. Nielsen is uniquely placed to navigate audience engagements through this evolution and I’m thrilled to be at the heart of this story.”

“With the appointment of a talented senior leader like Arnaud, we’re committing to the industry that we’re here to support our client’s growth as they navigate the industry transformation. Arnaud’s deep industry and regional experience will empower our clients with independent and actionable intelligence so they can connect and engage with their audiences even more deeply. At Nielsen, our data enables connections between people and media to fuel the global advertising and content marketplace. I’m thrilled that Arnaud has joined my senior leadership team to drive this growth story even further,” said Rob Gilby, President of Nielsen, Asia Pacific.