MR News in Asia Q4, 2014

\"LaurentA compilation of top headlines in Q4, 2014 with relevance to Asia\’s research industry. Have news to share? Send to prnews[at]

ESOMAR has elected Laurent Flores (pictured) as its new President for the two-year term from January 2015 to December 2016, and will be supported by newly elected Vice President David Smith. Flores will replace Dan Foreman, who will remain on council in an ex-officio capacity as past President for the 2015/2016 term. Congratulations from Asia Research!

M & A / transactions

The Cross Marketing Group (CMG), with offices in Singapore, China, India and the U. S. has acquired Kadence International, a UK-based full-service agency with offices across eight international markets. This acquisition is following last year\’s investments in Markelytics Solutions and MedePanel Online. According to the company \”this acquisition forms an integral component of CMG’s ongoing and ambitious global expansion plans.”

GMO Research has become publicly listed on Mothers (market of the high-growth and emerging stocks) operated by the Tokyo Stock Exchange as of October 21st, 2014. GMO Research is part of the GMO Internet Group, a leading force in the Internet industry in Japan, with an annual revenue of 8.8 billion JPY (USD 88 million).

Japanese market research company Macromill has acquired Netherlands-based MetrixLab for roughly 17 billion yen ($154 million), in a bid to develop more global markets outside Japan. Founded in 1999, MetrixLab boasts a strong client base of global corporations. Through the acquisition, Macromill will be able to serve global corporations in more of the world\’s major regions.

Nielsen has recently acquired economics research firm Indicus Analytics for an undisclosed sum, and according to The Economic Times “looking for more such opportunities in India”. Indicus Analytics services the data and policy analysis requirements of research oriented entities, which include academic institutions and international organizations.

TNS has announced that it will be establishing a presence in Mongolia, in partnership with sister WPP company Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency MCS Holding LLC, one of Mongolia’s largest conglomerates, forming Y&R Mongolia.


New offices / expansion / strategic partnerships

Mobile attribution and analytics company adjust, which is headquartered in Germany and has offices in the U.S. and Turkey, will expand into the Asia region. With over a decade of experience in various senior level positions in Asia, Shawn Bonham will head the Asian expansion.

WPP-owned media agency Mindshare has partnered with beacon technology firm Footmarks to improve how retail consumers are targeted on their mobile devices across Southeast Asia. Footmarks’ SmartConnect platform uses beacons placed in physical locations to enable consumers to connect with places they visit and preferred brands.

Amsterdam-based games market research specialist Newzoo has opened its first international office, in Shanghai, China; and announced the launch of new research covering six Southeast Asian countries, namely Thailand, Vietnam, Malaysia, Indonesia, Singapore and the Philippines. Newzoo provides clients in all sectors of the gaming industry with consumer research, transactional data and financial analysis.

Tokyo-based Research Panel Asia (RPA) has announced the launch of proprietary panels in Thailand and Malaysia. RPA is a fully-owned subsidiary of Japanese-based price comparison / online services company Voyage Group, formerly EC Navi. With existing panels in Japan, China, South Korea, Hong Kong, Singapore and Taiwan, the firm now boasts proprietary access to more than 2 million active panellists. Via partnerships, it also recently added access to panels in Indonesia and Vietnam.


People news

Annik Technology Services has significantly ramped up investment in its growing analytics business. The newly formed Analytics Team is now headed by Dr Lata Iyer in the new role of Senior Vice President, Research and Analytics. Iyer joins from IBM India, where she served as Partner and Executive Director of Strategy and Analytics.

UK-based emerging technologies researcher IDTechEx has appointed Mr. Yasuo Yamamoto as Head of Business Development in Japan, in a bid to target Asian growth. Founded in 1999, the firm provides independent market research and business intelligence on emerging technology.

Millward Brown has expanded its team in Indonesia with eight appointments, including former Diageo exec Chris Thomas as Director of strategic consulting arm Millward Brown Vermeer. The WPP-owned branding giant says the new hires span \”all areas of expertise – brand strategy and performance, creative development and media channel optimisation.\”

Publicis strategic communications subsidiary MSLGROUP has appointed Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. His remit includes the establishment of insight centres of excellence (\’CoEs\’) in India and China. MSL says the appointment “significantly scales up its investment and capabilities in insight and measurement”, for use in “driving creative ideas and business impact.”

New York-based SIS International has expanded its Asia Pacific team with the appointment of four senior executives, while promoting Mandy Pan to the role of General Manager of the APAC Region and China. Founded in 1984, the firm offers a full range of market research and market intelligence services from offices in New York, Los Angeles, London, Berlin, Seoul, Manila and Shanghai.

WPP’s audience profiling and targeting division Xaxis has appointed Sawato (Stephan) Yoshii as Country Manager for Japan, with responsibility for business development, partnerships and publisher relations. Xaxis was formed in 2011, to bring together WPP’s global ad buying capabilities with a colossal database, and offer clients the \”world\’s largest pool of audience profiles\”.

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