New Head Of Asia For Join The Dots

Consumer insight agency Join the Dots has hired Maria Spinelli as Head of Asia, based in Singapore,  replacing Karen Schofield, who is leaving at the end of the month to “pursue other interests”.

Spinelli joins from System 1 (formerly known as BrainJuicer), where she served as Senior Vice-President of Asia. Prior to that, she held roles at Millward Brown and Research International in Singapore.

Commenting on the appointment, Quentin Ashby, Group Chief Executive at Join the Dots, said: “We have a flexible and innovative offer that’s well suited to Asian markets, and Maria is the perfect fit to help our clients across the region take full advantage of our expertise.”

Schofield joined the company in 2007 and became Founding Managing Director of the company’s Singapore office in 2016, working with clients including DirectAsia, F&N Foods, and GSK. She will leave the business at the end of March to pursue other interests.

Ashby said: “It has been great to work with Karen over many years – she has played a key role in the growth of Join the Dots and the company’s international success to date. She leaves the Singapore business in good shape and we look forward to seeing what she does next.”