New CEO for WPP Japan

WPP has appointed Kyoko Matsushita as CEO in Japan. In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients.

Kyoko is currently Chief Executive Officer for Essence Global, WPP’s global data and measurement-driven full-service media agency, with 23 offices in 12 countries. Kyoko joined Essence in 2014 as the first CEO of the APAC region. This appointment will see her return to Asia, based in Tokyo, after a transition period as the merged EssenceMediacom business – also announced today – prepares for its launch.

Kyoko is a highly regarded Japanese leader with significant Asia Pacific, gaming and technology experience, and is well-positioned to lead growth and innovation in Japan for WPP. Before being named Essence Global’s CEO, Kyoko served as the agency\’s first Global Chief Client Officer, leading the Client Services practice, client satisfaction, and organic and new business growth.

Mark Read, CEO of WPP, said: “Kyoko’s experience and work at the leading edge of technology and her appreciation for building a strong culture make her the perfect leader for our WPP business in Japan. She is highly respected across our industry, and her return to the Asia Pacific region follows a period of great success as CEO of Essence. I have no doubt she will unlock new opportunities for our people and clients in the world’s third-largest economy.”

Kyoko Matsushita said: “It’s the opportunity of a lifetime to serve as WPP’s CEO in a country with so much growth potential for us and the industry. Japan is close to my heart, and the chance to lead the WPP business in a market with tremendous opportunity for us is a real honour.”