New boutique consultancy FUEL opens in Thailand

ESOMAR representative for Thailand, Craig Griffin, has set up a new boutique research consultancy called FUEL, based out of Bangkok, Thailand.

FUEL Research & Consulting is a strategic and creative insights consultancy that combines the science and structure of market research, the understanding of the human condition from the social sciences and the art of identifying opportunities that create growth for brands, businesses and people. In addition to customized market research services, FUEL specialises in training and workshops for the marketing research and intelligence industry in Asia.

Former MD of GfK, Griffin has more than 20 years of international market research experience in the UK, Australia, Singapore and Thailand, where he has been based the last 11 years. Besides GfK, he had prior experiences in TNS, MESH, InsightAsia and The Leading Edge.

Griffin said “FUEL was set up to provide business support to existing agencies in Asia and beyond, through delivering in-bound work to Thailand to the highest of international standards and to provide business support through the provision of training and related consultancy services. FUEL will also work closely with a select number of end clients that wish to work directly with a highly experienced international market researcher”.