MR News in Asia Q1, 2016

Catch up on what the market industry in Asia has been up to with the latest headlines for Q1, 2016. Have news to share? Send to prnews[at]

New offices / expansion / strategic partnerships

UK-based consumer and cultural insight agency Flamingo is opening its satellite office next month in Jakarta, Indonesia. The new operation will be headed by Adri Reksodipoetro, who was previously MD of the firm\’s APAC hub in Singapore. Flamingo Jakarta will operate as a satellite of the Singapore office, drawing on the expertise and resources of the APAC team to service local Indonesian clients as well as international clients looking to conduct projects in Indonesia.

Ipsos has rolled out its suite of location-based tools, powered by Google Consumer Surveys, in the Asia Pacific region. The initial launch covers Japan and Australia. Geo-triggering – the ability to share a survey to a respondent’s smartphone when they enter/exit a certain location – enables marketers to better reach consumers and shoppers in a wide variety of situations, including when entering or exiting a shopping area or before or after attending an event.

Toluna, leading digital research respondent and technology provider, announces feature upgrades for SampleXpress, the company’s self-serve sampling platform. These new features include the ability to schedule project field, or select ‘rush’ to expedite project completion. Further, SampleXpress now includes a real-time feasibility assessment tool that can be used without creating a full project. SampleXpress enables clients to select survey respondents, assess feasibility, price and launch projects, using any survey authoring system, in real-time.

M & A / transactions

Nordic Capital Fund VIII (‘Nordic Capital’) has acquired Cint, a leading global player in the insights data collection technology market. Nordic Capital will support Cint’s successful position as a leading global platform, aiding continued accelerated growth in an industry where consumers are becoming increasingly mobile and digital, and brand marketing spend is shifting to online. Nordic Capital acquires Cint from a large shareholder group that includes Prime Ventures, Creandum, Cipio Partners, the founder, and a group of individual investors and employees.

WPP\’s comms network Grey Group has acquired a majority stake in Seoul, South Korea-based creative digital agency Vinyl I-Co. Terms of the deal were not disclosed. Established in 2000, Vinyl-I has evolved from a web/UX design agency to an award-winning full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design. Vinyl-I Co will continue to be led by founder and CEO Paul (Hong Rai) Cho, and COO Gil (Jung) Kim.

Delhi-based A/B testing online pharmacy no prescription next day delivery solutions specialist Wingify has acquired US web site visitor analytics firm Navilytics, for an undisclosed sum. Wingify will integrate Navilytics\’ capabilities into its VWO (visual web optimiser) platform, which tracks web site visitor behaviour, tests improvement ideas, and targets visitors for personalisation.

People news

DIY online survey platform SurveyMonkey has appointed Zander Lurie as its new Chief Executive Officer, less than six months after hiring former HP exec Bill Veghte to replace CEO Dave Goldberg, who passed away last May. Lurie served as Senior Vice President of Entertainment at GoPro, Inc. between November 2014 and January 2016. Lurie has deep experience working with Internet-based business models across digital and traditional media as well as information services.

Media Research Development Association (Thailand) has awarded Kantar Media a contract to deliver the official multi-platform TV ratings in Thailand. Long-time Kantar Media employee Nick Burfitt has re-located from London to Singapore, to serve as Managing Director for Asia Pacific, and will take charge of this newly awarded contract. Nick is well-respected in the industry, having worked in TNS and Kantar Media for over 20 years, most recently leading the use of return path data in TV measurement.

WPP-owned online panel provider Lightspeed has announced that Martin Filz will transition to Chief Executive Officer, Asia Pacific, effective January 1, 2016. In addition, David Day, President and Global Chief Executive Officer, will expand his responsibilities to now include Interim Chief Executive Officer, Europe, Middle East and Africa (EMEA).

Lotame, the world’s leading independent cross-screen data management platform (DMP), has announced that Alex Sibois is joining the company as Managing Director for the Asian Pacific (APAC) region and will serve as a member of the company’s executive leadership team. He will report directly to Lotame CRO Kevin Kohn and will be based out of the company’s Singapore office. In this role, Sibois will lead the execution of strategic priorities, driving sales efforts and business growth across the APAC region.

Leading global research company Ipsos has named Simon Wake Managing Director for Australia and New Zealand, replacing Hamish Munro, who has been promoted to the position of CEO of Ipsos South East Asia. They will take up their new roles in January. Wake joined the group in 2013, and is currently MD of Ipsos MediaCT, responsible for the Enhanced Media Metrics Australia (emma) initiative. Munro moves up after two years as CEO for Australia & New Zealand. Both Wake and Munro will report to Ipsos Asia Pacific CEO Lifeng Liu.

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