MR News in Asia Q3, 2016

Catch up on what the market industry in Asia has been up to with the latest headlines for Q3, 2016. Have news to share? Send to prnews[at]

New offices / expansion / strategic partnerships

Asian market research consultancy ABN Impact has opened an office in Korea, where it has appointed former GfK MD KyungEun Chang as Managing Director. The extension into Seoul is part of the company’s ongoing strategy of regional expansion and will strengthen its client services. Chang was previously managing director at GfK  and has also held the same role at Synovate, as well as leading global expansions for several Korean multinationals including Samsung.

NGDATA, the customer experience management solutions company, announced the opening of its newest office in Singapore. The company is expanding into the Asia-Pacific region in order to meet the continued increase in demand for Lily Enterprise, the company’s customer experience management solution. As part of this expansion, NGDATA also announced that Frank Weyns joins the company as head of APAC operations. In this role, Frank is responsible for managing NGDATA’s sales and field operations in this region. Weyns brings more than twenty five years of experience leading international sales, advisory and enterprise software implementation teams.

US analytics company 1World Online has entered the Singapore and South East Asia markets through its new marquee client, Singapore Press Holdings (SPH). 1World provides Web and mobile-based engagement applications, online advertising venues, and analytics for publishers and brands. As part of its global expansion strategy, 1World has been investing in the Asia region and sees this SPH relationship and 1World\’s new Singapore office as a gateway to all of South East Asia.

Israel-based digital ad platform Taptica has expanded its presence in the Asia Pacific region with the opening of an office in Seoul, South Korea after a recent establishment of an office in Beijing, China. Hoon Lee has been appointed as general manager of Taptica operations in Korea. Lee brings over 16 years of experience in the digital advertising industry, including 10 years at Yahoo – latterly as Head of APAC Search Sales Operations.

Mobile measurement and attribution specialist, Medialets, continues its global expansion with the opening of its APAC headquarters in Singapore and new senior hires in North America and EMEA. The company, based in NYC and owned by WPP since April 2015, counts ad impressions on mobile devices via its Servo platform and provides its advertiser and ad agency clients with insight into view-through attribution. The Asia-Pacific division based in Singapore will be run by Vice President Andrew Dryden. Dryden has been with Medialets for six years, in roles covering business development, publisher relations, sales, and operations. In APAC, Dryden will oversee sales, operations, and account management.

M & A / transactions

Global management consultancy Accenture has bought a majority stake in Tokyo, Japan-based full service digital agency IMJ Corporation. The majority acquisition enhances the capabilities of Accenture Interactive in the local market, bringing together leading-edge creativity, deep knowledge in advanced digital technology and consulting capabilities from Accenture and IMJ to provide seamless, end-to-end digital marketing services. Financial terms were not disclosed.

Microsoft Corp and LinkedIn Corporation announced they have entered into a definitive agreement under which Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash. LinkedIn will retain its distinct brand, culture and independence. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft. The transaction is expected to close this calendar year. It\’s Microsoft\’s biggest ever buy and offers it access to the enterprise buy nexium online social media leader\’s network of 433 million professionals.

Asia Pacific media monitoring group Isentia has announced acquisitions in Asia to expand its geographic footprint. The acquisition of South Korean media intelligence company, Social Net Creator Ltd, provides Isentia with a strategic entry into this key growth market, with a strong client base and an experienced local management team. Isentia has also completed a “bolt-on” acquisition in Thailand and is close to finalising two further acquisitions in Vietnam and Hong Kong, which will further strengthen our existing leadership in all three markets.

People news

Leading global digital agency, Wunderman, has appointed Caspar Schlickum as Chief Executive Officer for the Asia-Pacific region, beginning in September. Schlickum joins Wunderman from Xaxis, a WPP-owned global digital media platform, where he served as CEO for the EMEA region. Schlickum will oversee Wunderman’s Asia-Pacific operations, which together employ some 1,000 people across 28 offices in 14 countries, and will be responsible for developing and expanding the agency’s offering and role with a particular emphasis on digital and data-driven marketing.

GroupM media agency Motivator has appointed Upali Nag as National Head – Insights and Innovation, based in its Bangalore office. Nag joins with eighteen years\’ experience in media strategy, planning and business solutions. She has recently run her own business intelligence and analytics consultancy, supporting FMCG, CPG, retail and media clients. Prior to this, she held senior-level roles at Starcom MediaVest, GroupM-owned media consultancy ATG MCI, Universal McCann, Yahoo Web Services and Initiative Media. In her new role reporting to Chief Growth Officer V. Narayanan, Nag will provide client solutions while building the Business and Project Consulting practice.

ORC International has appointed Bhavya Sehgal as Senior Vice President, Asia, to lead and expand its strategy business across the region. Sehgal is based in Singapore and joins from Frontier Strategy Group, where he served as Regional Head and Managing Director. Prior to this, he worked at SAP as Competitive & Market Intelligence Lead, and in Oracle\’s marketing and business intelligence team.

WPP-owned digital ad targeting specialist plista has announced the appointment of GroupM veteran, Serina Tsou, as head of its Asia Pacific region with immediate effect. Tsou will be responsible for driving growth for the plista business across existing APAC markets including Australia, China, Malaysia and Thailand, as well as launching operations in new locations. Prior to joining plista, Tsou served as Regional Trading Director at GroupM, Asia Pacific, working with teams across Great China, India and Southeast Asia markets.


Leading provider of on-demand, real-time digital consumer insights, Toluna, announced the addition of new features to its DIY survey platform, QuickSurveys. These enhancements will support Toluna’s ongoing pursuit to digitally transform market research, and pave the way for additional fully-automated, on-demand survey tools. New features include random assignment to allow concept testing without bias by randomly displaying blocks of concepts (including text, videos, and images) and/or questions; secure video hosting to enable users to safely upload video to their surveys, with the peace of mind that their content is protected and respondents are required to watch each video from beginning to end before proceeding.

Singapore based location intelligence platform Near has launched a tool called Allspark, which uses public and proprietary data sets to enable users to visualise and analyse audience location, behaviour, demographic and interest-based data. Allspark enables brands and enterprises to understand the dynamics of their target consumers by leveraging diverse public and proprietary data sets, and curate audience segments based on historical and real-time data.

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