MMR Research welcomes new Sensory Director in Asia

Sensory research firm MMR has appointed Wanni Xu as the new Sensory Director of their Asian division. With an extensive background in sensory and consumer science, Wanni Xu brings a wealth of expertise to her new role, which aims to strengthen MMR Research’s sensory capabilities and enhance its offerings.

With a background in food science and more than 20 years of industry experience, Wanni’s professional journey includes significant roles at established industry names. She has served as the Global Sensory & Consumer Science Manager at Reckitt Benckiser, where she managed sensory and consumer studies for key categories including homecare as well as food. Prior to that, she held the role of Sensory & Consumer Insights (SCI) Scientist at Firmenich Asia and Consumer and Sensory Insights (CSI) Project Manager at Givaudan Asia, where she played an instrumental role in various sensory and consumer activities for strategic initiatives.

“I’m excited to join MMR Research and contribute towards advancing sensory insights in the research landscape,” said Wanni. “Sensory science has a crucial role in shaping product development, and I’m eager to promote its significance.” In her new capacity, Wanni Xu plans to leverage her expertise to facilitate a holistic approach to sensory research. “Sensory and consumer insights complement each other,” she emphasized. “By integrating these perspectives, partnering closely and strategically with our clients, we can elevate and modernize sensory and maximize our client’s sensory ROI.”

Wanni Xu’s appointment will further strengthen MMR’s commitment to delivering exceptional insights and enhancing its sensory research offerings. Her unique background in both sensory and consumer insights is expected to contribute to the expansion of MMR’s panel capabilities and drive the establishment of a Center of Excellence (CoE) in Sensory practices within MMR Asia and globally.

“We are thrilled to welcome Wanni to MMR Research,” said Phiala Mehring, Sensory Experience Director at MMR Research. “Her extensive experience, passion for sensory science, and dedication to collaboration align perfectly with our values and goals. We look forward to the innovation and growth she will bring to our sensory team.”

MMR Research’s dedication to enhancing sensory research offerings and delivering impactful results for its clients is emphasized through this recent appointment.

For more information about MMR Research and its sensory research capabilities, please visit https://mmr-research.com/solutions/sensory-research or get in touch with Wanni Xu at w.xu@mmr-research.com 

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