MMR Research appoints new Commercial Director for Asia

Consumer and sensory research agency, MMR Research, has hired former GfK and Nielsen executive Mihir Inamdar as Commercial Director for MMR Asia. The newly formed role forms part of MMR’s continued contribution towards the advancement of research and development efforts in Asia, following rapid growth over the last few years.

Mihir brings with him a wealth of experience and expertise making him the perfect addition to the MMR family. As a Commercial Director at MMR, Mihir will be responsible for developing strategic partnerships with brands and manufacturers in Asia. Reporting to Mark Sismey, the Managing Director for MMR Asia, Mihir will also lead the expansion of the MMR suite of consulting services in the region.

Commenting on the appointment Mark Sismey, Managing Director for MMR Asia said, “We are excited to have Mihir on board. Mihir’s extensive experience across international markets will help brands and manufacturers in the region make the most of MMR’s world class sensory and research capabilities to unlock exciting new opportunities.”

“I am thrilled to be joining MMR, truly a world leader in sensory and consumer research. I strongly believe that there is a huge and growing demand for improving the product experience in Asia and MMR is perfectly placed to help manufacturers create extraordinary experiences & fight ordinary innovation,” said Mihir.


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