MetrixLab hires Managing Director for new Mumbai office

Digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director of its first commercial office in India. Based in Mumbai, Ravi will head up commercial activities for MetrixLab and build the client base in India.

Ravi brings a wealth of experience in research-based consulting and developing strategic client relationships, particularly in the FMCG sector. He joins from Nielsen India, where he was a Director and a key account lead for the Innovation Practice.

Ravi commented, “I’m really excited to be joining a ‘new generation’ research agency in MetrixLab. The focus of the company on mobile and digital research techniques as a means to understanding consumers is refreshing and relevant in today’s dynamic FMCG industry. I look forward to helping clients in India by engaging with them on fresh and dynamic solutions with faster turn-around and great value.”

Jan Willem Gerritsen, Executive Officer, said: “We’re delighted to be expanding our MetrixLab commercial offer to India, next to our existing office in Hyderabad. Ravi’s extensive expertise in innovation and his sector knowledge makes him a perfect leader. Over the past few years, we’ve gained valuable experience researching in India. We have seen great growth in demand from our global and local clients in India. We will offer our disruptive thinking and digital research to local and global clients alike.”