MetrixLab appoints new MD for Greater China

Digital research agency MetrixLab has appointed former Nielsen exec Brady Ni as Managing Director for Greater China. Brady replaces Edwin Song, who takes up a new regional role in Asia to support the growing needs of these markets.

Brady brings 14 years’ experience in market research to this key post. Most recently, he was Vice President of Nielsen Greater China, heading up a 100-strong team, overseeing client and business development across the region. His sector expertise spans FMCG and Retail, Financial Services and Healthcare. He has earned a reputation for his dedication to both excellent execution and client service.

Commenting on his new role, Brady said: “The passion and dedication that MetrixLab has brought to the research industry is awe-inspiring. I’m really thrilled to be joining the team that is pioneering digital research. In particular, I am looking forward to growing the operation in Greater China as more companies see the benefit of working with this dynamic world-class research agency.”

Jan Willem Gerritsen, MetrixLab Executive Officer, said: “Brady is an extremely energetic and impressive leader. As well as his impressive industry experience, he has a keen focus on our commercial performance. I’m delighted to have him driving our future growth in this exciting and rapidly expanding marketplace. Together, Brady Ni, Edwin Song and our Singapore Managing Director Rob Valsler, are a formidable leadership team spearheading our growing in Asia.”

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