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Consumer & ShopperFeatures

From Browsing to Buying: How to Navigate e-commerce Shopper Behaviour

By Mila Milosavljevic, Senior Digital Research Specialist, EyeSee

It’s no secret that APAC loves e-commerce, with markets like China, Japan, South Korea

Consumer & ShopperDigital & Media

Questioning the Beautiful Game: How Beauty’s Fling with Gaming has Missed the Mark

By Jenny Hancock, Research Executive, 2CV

With the growing popularity of gaming, beauty brands joined many others in an attempt to

FeaturesHuman Resources

To Regulate or Not to Regulate—That is the Question

By: Piers Lee, Director, BVA BDRC

A healthy employment market underwrites any country’s economy. The more people in employment and the

FeaturesMethodology / Academic

Embracing the Unknown: AI and Market Research

By Roy Sadaka, Director of Machine Learning, and Orli Langerman, Director at Toluna

Learn how AI is disrupting and reshaping market research while prompting

FeaturesMethodology / Academic

Are Professional Respondents Still An Issue?

By James Rogers, Managing Director APAC, PureSpectrum

What constitutes the nature of a Professional Respondent?  Is it the number of ‘panels’

Music AI
Economic / IndustryFeatures

Music ex machina—Innovation and Transformation Within the Music Industry

By Laura Lum, Senior Research Manager, 2CV

AI has disrupted the 21st century music industry and continues to influence


IIEX APAC 2024 – The Future of Consumer Insights in APAC

By Colin Wong – Expert Channel Host, Focus on APAC

The IIEX APAC 2024 (Insight Innovation Exchange Asia Pacific)

Economic / IndustryFeatures

Brunei—a missed opportunity?


Brunei Darussalam represents a market that is often overlooked, characterized by limited research engagement due to its size, with a population of only

Case studiesFeatures

How Cost-of-Living Pressures are Altering the Consumer Electronics Landscape

By Toluna

The rising cost of living is influencing consumers’ preferences when


Beyond Clicks: Enhancing Usability Through Eye Tracking

By Rita Heng, Senior Research Manager, 2CV

Reconciling user engagement with design team expectations proves

consumer insights
FeaturesSpecial Reports

9 best practices for creating powerful packaging designs

By Alexander Kleijngeld, Senior Solution Consultant, MetrixLab, a Toluna company

Packaging design is more than just making sure your product stands out

FeaturesHuman Resources

Trust on the Line—Examining the Fallout of Big Tech’s Layoff

By Saurabh Sardana, Urooj Insights, powered by PureSpectrum

In the last decade, top technology firms became heroes and the focus


Unveiling The Power of Personal Positioning for Leadership: A Path to Corporate Success

By Claudia Siregar, Co-founder of Asia Research Media

In the dynamic arena of 21st century business, building a global brand is

Consumer & ShopperFeatures

Ace Your Ads: TikTok First Approach for True User Engagement

By Milica Kovac, Global Business Development Manager at EyeSee

The true and essential power of the TikTok platform lies in the fact that

CommentConsumer & Shopper

Road to growth: Understanding travel retail consumer behavior

By Koen Philippaerts, New Business Development Manager at EyeSee

I just returned from visiting my family in Europe, and aside from having a nice