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EventFeatures

IIEX APAC 2024 – The Future of Consumer Insights in APAC

By Colin Wong – Expert Channel Host, Focus on APAC

The IIEX APAC 2024 (Insight Innovation Exchange Asia Pacific)

Economic / IndustryFeatures

Brunei—a missed opportunity?

By BVA BDRC Asia

Brunei Darussalam represents a market that is often overlooked, characterized by limited research engagement due to its size, with a population of only

Case studiesFeatures

How Cost-of-Living Pressures are Altering the Consumer Electronics Landscape

By Toluna

The rising cost of living is influencing consumers’ preferences when

FeaturesTechnology

Beyond Clicks: Enhancing Usability Through Eye Tracking

By Rita Heng, Senior Research Manager, 2CV

Reconciling user engagement with design team expectations proves

consumer insights
FeaturesSpecial Reports

9 best practices for creating powerful packaging designs

By Alexander Kleijngeld, Senior Solution Consultant, MetrixLab, a Toluna company

Packaging design is more than just making sure your product stands out

FeaturesHuman Resources

Trust on the Line—Examining the Fallout of Big Tech’s Layoff

By Saurabh Sardana, Urooj Insights, powered by PureSpectrum

In the last decade, top technology firms became heroes and the focus

CommentFeatures

Unveiling The Power of Personal Positioning for Leadership: A Path to Corporate Success

By Claudia Siregar, Co-founder of Asia Research Media

In the dynamic arena of 21st century business, building a global brand is

Consumer & ShopperFeatures

Ace Your Ads: TikTok First Approach for True User Engagement

By Milica Kovac, Global Business Development Manager at EyeSee

The true and essential power of the TikTok platform lies in the fact that

CommentConsumer & Shopper

Road to growth: Understanding travel retail consumer behavior

By Koen Philippaerts, New Business Development Manager at EyeSee

I just returned from visiting my family in Europe, and aside from having a nice

CommentFeatures

Fasten Your Seatbelts – Expanding the Horizons of the Insights Industry

By Dmitry Gaiduk

Nearly 15 years ago at the ESOMAR Congress in Montreux, Switzerland, I was struck by the slow pace at which

Consumer & ShopperDigital & Media

Mastering TikTok for Business in 2023: A Comprehensive Guide Part 1

By: GMO RESEARCH

In this digital world where social media

FeaturesMethodology / Academic

It’s time to talk about OEs—what’s going on with them?

By: James Rogers, Managing Director APAC, PureSpectrum

Love them or hate them, OEs

FeaturesTechnology

Social Commerce: Revolutionising the Online Retail Experience

By: Si Ying Wang, 2CV

Consumer & ShopperFeatures

When System 2 Counts

By Piers Lee, Managing Director, BVA BDRC Asia
System 1 thinking: a fast process;

Consumer & ShopperFeatures

What is MaxDiff? And What Are Its Benefits?

By: Toluna
MaxDiff, which is short for Maximum Difference Scaling, is a survey technique used to measure the relative preferences