Kantar and Sinomonitor enters strategic partnership

A new data sharing partnership has been formed between Kantar and China-based Sinomonitor with the aim of helping their respective clients better understand their growth markets.

For Kantar’s TGI(Target Group Index) clients, this means new opportunities to understand the dynamics of the Chinese media landscape as well as product and brand choices made by Chinese consumers. 

SINOMONITOR clients will have access to data from Kantar’s TGI network in which, surveys over 700,000 real people in 45 markets with a questionnaire that is unparalleled in the industry for its breadth and depth.

Leon Liu, the Executive Director of Sinomonitor commented, “Sinomonitor is an industry leader with a strong heritage of partnerships with domestic and international organisations designed to further our understanding of consumers. Our partnership with TGI – alongside existing continuous research products such as CMMS and H3 – will enhance consumer insights and media planning for advertising agencies, media owners and brands alike.”

Christopher Larmour, TGI Product Director added, “Both Kantar’s TGI and Sinomonitor have long-established and shared interests in consumer and media measurement innovation – this partnership will allow us to deepen these synergies further and enable clients to improve their understanding of changing consumer behaviours in China and across our network of TGI markets.” 

Web: https://www.kantar.com/

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