Isentia hires new CEO

Media intelligence company Isentia has appointed former Yahoo7 boss Ed Harrison as Managing Director and CEO. Harrison replaces John Croll who resigned in February after twenty years with the business. Meanwhile, CFO James Orlando has resigned.

Harrison will join next month with more than 25 years\’ media sector experience in ANZ and the UK. For the past four, he has served as CEO of Yahoo7, a standalone company owned by Seven West Media and Oath Inc (Verizon), which develops digital media products and creates original content. Prior to this, he was Group Sales Director at Fairfax Media, overseeing 300 newspaper, magazine and digital brands. He relocated to Australia in 2001 to set up JC Decaux\’s Victorian and South Australian operations, and from 2003 to 2008 was national General Manager. In addition, Harrison served as IAB Australia Chair from 2014-2016 and previously had a seat on the Board at The Readership Works.

“I am delighted to be joining an iconic company like Isentia, which is widely known as the leading provider of media intelligence in the Asia-Pacific region,” Harrison said in a media statement.

Doug Snedden, Isentia Chairman, comments, “Ed has deep knowledge of traditional and digital media and has executed disciplined growth strategies in organisations across a range of competitive markets. He has broad expertise in leading product development and technology-based innovation to meet diverse customer needs in disrupted media environments, and understands the fundamental importance of client relationship.”