Is passive massive or are samples ample? – BDRC Continental

\"\"Passive measurement can help content producers and media owners navigate an increasingly complex audience environment in both established and new media. The future of media measurement requires a shift in mindset among both suppliers and clients to monetize media audiences and users’ engagement effectively. A pragmatic approach is needed to address a dynamic media eco-system that is changing faster than the research methodologies that are designed to measure them.

Presentation by Anthony Dobson, Senior Consultant & Director at BDRC Asia

Presented at Asia Research Breakfast Seminar \”Digital Answers\” in Singapore on October 13, 2016.

A Linking Asia 21 production brought to you by Asia Research Online and Magazine.

More information:

Interested to support our next breakfast seminar, contact us