Ipsos hires new head in Bengaluru, India

Ipsos India has appointed Geeta Lobo as Executive Director and Head, Bengaluru. Lobo will report to Amit Adarkar, CEO – Ipsos in India. She will also be part of Ipsos India Leadership Team.

Amit Adarkar, CEO – Ipsos in India, says, \”Geeta will be responsible for building business for Ipsos in Bengaluru which is a clear growth market for Ipsos in India. She will provide strategic leadership to our Bengaluru-based Clients across business and help us in building our presence and equity in Bengaluru.\”

Commenting on her new role, Lobo, says, \”Ours is a very close-knit industry and I have heard great things about Ipsos from clients and colleagues. I am really looking forward to being a part of this team. It seems to me that research is truly the front and center of everything that Ipsos does and its business performance is the consequence of that priority. That belief really appeals to me and I am excited to join Ipsos.\”

Lobo has over 17 years\’ consumer research experience. She has handled a range of studies across sectors, covering both qualitative and quantitative techniques. She joined consumer research in 1998 with Mode in Mumbai. Later she was responsible for setting up the Bengaluru office from the scratch and building the business up and making it a significant contributor to Mode and later to GFK. She was a member of the management board of GFK India and headed the Innovation & market understanding practice, in her last stint.