Interview: François Pétavy– eYeka at MRMW 2017

Related session at APAC MRMW 2017: Speeding up the ideation process through crowdsourced intelligence

  • How is crowdsourcing adopted today by the world’s leading brands?
  • Crowdsourced ideation methodology & key success factors
  • Examples of applications and results across verticals
  • Practical case study: P&G Pantene


François Pétavy is the CEO of eYeka, a global leader in creative crowdsourcing. eYeka connects the dots between François’ passions and experiences in marketing, technology and content across the past 20 years. Before joining eYeka early 2008, François was in charge of developing new business models to grow eBay in France. He started his career as a Producer at Ubi Soft (a leading video game publisher), then brought leading brands to the Internet within digital agency AGENCY.COM. François graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.