Interview: Dr. Satoshi Tsujimoto– Nielsen at MRMW 2017

Related session at APAC MRMW 2017: Lift creative ROI and win consumers with neuroscience in the age of distraction

With the rapid spread and influence of technology, consumers today are bombarded by a myriad of advertisements on multiple devices and digital platforms.

  • Rise above the noise and develop great creative which stands out with neuroscience techniques
  • Advertise more effectively across platforms, get equal or higher impact edits and bumper ads / gifs from your TVC, and improve your brand resonance and marketing investments


Dr. Satoshi Tsujimoto joined Nielsen in 2012 as Director of Neuroscience. He is currently based in Singapore, where he is the lead neuroscientist on client projects throughout the Asia-Pacific region.

He received his B.A. and M.A. degrees in Cognitive Psychology from Hokkaido University, Sapporo, Japan, and his Ph.D. in Systems Neuroscience from Hokkaido University School of Medicine, Sapporo, Japan. Upon receiving his Ph.D., he did four-year postdoctoral work at the National Institutes of Health (NIH) of the USA. Then, he started his faculty career as an associate professor at Kobe University, followed by Kyoto University, both in Japan.

His research interest is in understanding the neural mechanisms of higher-order cognitive functions such as fluid reasoning and abstract thinking. To that end, he studied neuronal activity in awake non-human primates. He also investigated developmental processes of such cognitive abilities in human subjects using neuroimaging methods such as fMRI and MEG.

He has published more than 30 peer-reviewed papers in well-recognized journals such as Nature Neuroscience, Neuron, Journal of Neuroscience, Cerebral Cortex, Journal of Cognitive Neuroscience, Scientific Reports, Trends in Cognitive Sciences, among others.