Innovate strengthens focus on APAC with new hire

Audience sampling company Innovate has appointed former dataSpring exec Jeff Gerken as Assistant Vice President, responsible for sourcing new business opportunities and managing a range of existing client relationships.

Jeff Gerken, an industry veteran with nearly twenty years of experience, has joined Innovate as Assistant Vice President. In his role, Jeff will be responsible for sourcing new business opportunities as well as managing a wide spectrum of existing relationships for the company. Jeff has a strong track record of introducing innovation and new methodologies to clients. He possesses a wealth of international sampling expertise. Prior to Innovate, Jeff held senior positions at DataSpring (formerly Research Panel Asia), Federated Sample, Symphony, and SSI.

When asked why he decided to join Innovate over other companies, Jeff said, “With so many great companies in the MR industry, my reason for joining Innovate came down to the experience and knowledge of the founders and the team they have put together.  Coupled with fantastic proprietary panels and technology, it seemed like the perfect fit for me.”

George Llorens, Co-Founder and Managing Director for the firm said, “Our team is ecstatic to have Jeff join our company; we are confident he will provide our clients with exceptional service and the consultative prowess that he is known for.”  Llorens continued, “Jeff is the go-to expert for APAC markets in our space which is a focus for Innovate as we are seeing increased demand in these countries. We’ve always held the belief that growing your business involves surrounding yourself with truly exceptional talent; Jeff is the type of professional who brings value to the challenges and opportunities our clients face every day.”

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