Illuminera partners DBM in merger

Data-empowered marketing and strategy consulting group Illuminera has merged with Australia’s insight based financial services consulting firm DBM.

DBM offers a range of specialist research services in the retail and business sector using its syndication and bespoke programs. DBM’s Consumer Atlas, is the most comprehensive source of information on the retail banking, insurance and wealth management behavior and attitudes of Australians. DBM’s Consumer Atlas complements the DBM Business and Financial Services Monitor(BFSM) utilised by Australia’s largest financial institutions to better understand the needs of the business market.

Founded in 1992 by Dhruba Gupta, one of Australia’s leading market researchers, DBM is a specialist research and insight agency and one of the top 5 largest privately-owned market research agencies in Australia. DBM has a rich record of experience and expertise in financial services, blending research and analytics to solve the most challenging problems facing Australia’s banks, insurers and wealth managers today and beyond.

With a strong commitment to customer service excellence and a proven track record, Illuminera is a leading independent data-empowered marketing and strategy consulting group in the Asia Pacific region. After the merger, both Illuminera and DBM will benefit from their combined knowledge and capability in the fields of data analytics and insight based consulting to meet the increasingly demanding needs of clients across the Asia Pacific region, with over 160 full-time consultants and annual revenue of more than 160 million RMB.

Paul Zhou, CEO of The Illuminera Group, commented, “After years of strong leadership and delivering excellent results, we now have an opportunity to take Illuminera to even higher levels of success. Our decision to merge the two companies is driven by the combined abilities to deliver integrated, data-driven solutions across multiple sectors and fields of expertise. DBM’s strength in delivering consumer insight and its leading position in financial services are critical for Illuminera to grow its business and more importantly, to leverage the unique capabilities and expertise of the two companies to embark on a digital and data driven transformation journey.”

Dhruba Gupta, founder and CEO of DBM, further explained the partnership of the two companies, “DBM has been a force in the data-driven insight industry, helping financial services clients to navigate an increasingly complex marketplace through our commitment to excellence, innovation and actionable insights. Now that we share the same vision and values with Illuminera to put data empowerment and consumer centricity at the heart of everything we do, the partnership is an exciting opportunity for us to work together to share resources, knowledge and expertise, making it possible for us to offer a wider range of innovative services and deliver greater impact for our clients.”