GfK strengthens APAC presence with new appointment

GfK has appointed Cheong Tai as Regional General Manager to lead its Asia Pacific business. Cheong Tai has more than 15 years of international leadership experience across emerging and developing markets. Since 2010, she was Regional President at Nielsen, responsible for the regions Asia Pacific, Middle East, Africa and Singapore. In this role, she led the company’s growth strategy and improved client management by accelerating efforts to help clients grow their businesses. Cheong Tai created a digital culture across the organization and set up Nielsen’s first Innovation Lab outside the US. She joined Nielsen in 2008 as Chief Operating Officer and successfully led the technology-driven transformation of operations, thereby significantly improving quality and productivity. Under her leadership, the company was able to build up a consistent and scalable platform to enable further growth. Prior to joining Nielsen, she held various management roles at GE, helping the company to create an integrated Asia-wide IT infrastructure and thus improving the speed of product innovations.

Meanwhile in Europe, Margret Schuit has been promoted to Regional General Manager to oversee activities in Southern Europe.

Peter Feld, CEO of GfK, said: “Cheong Tai and Margret Schuit are highly skilled managers with longstanding experience in managing regional business units of global organizations, in particular in the market research business. Throughout their careers, both of them successfully led transformation processes and developed digital innovations with a strong client focus. This is exactly the skill set we need to accelerate digitization at GfK and strengthen the competitiveness of our company amongst our regional businesses.”

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