GfK and Minderest collaborate for pricing intelligence

GfK and Minderest have entered into a strategic partnership to enable better, data-driven pricing in e-commerce. With GfK’s data on paid prices and Minderest’s smart updating online shelf price information, decision makers in both retail and manufacturing benefit from a comprehensive overview of current prices in the market as well as recommendations for actionable price adjustments. The service is available immediately.

Through its collaboration with Minderest, GfK now offers updates of price information for retailers and manufacturers across industries with responsive update frequencies based on the number of price changes per product category. This information serves as the basis for tactical pricing decisions or the integration of promotions. Companies can use this information to manually adjust their pricing or enable automated price adjustments within defined parameters.

“Pricing in e-commerce is very dynamic and requires up-to-date data at all times,” comments Antonio Tomás, CEO at Minderest. “We consistently extract high-quality data from the top e-commerce websites, providing decision-makers with maximum visibility into pricing in the market. We are pleased to be able to make this available to an even wider audience through our collaboration with GfK.”

“The combination of daily prices with longer-term insights into consumer-accepted retail prices offers both retailers and manufacturers a whole new depth of data for tactical decision-making,” said Michael McLaughlin, Vice President, Global Retail at GfK. “It’s also a key consideration for sales and margin development. With our new partner Minderest, we will provide unrivalled pricing insights.”


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