Forsta acquires HelloIgnite

Research technology firm Forsta has acquired crowdsourcing and innovation platform HelloIgnite.

HelloIgnite works with global organizations and Fortune 100 clients in CPG, finance, healthcare, and marketing to foster innovation and identify opportunities for company growth, organized through a centralized technology platform that works across hybrid workplaces and time zones. Forsta, which has offices and talent hubs across North America, Europe, and Asia-Pacific, utilizes HelloIgnite’s unique approach to foster innovation within its own organization.

“As active users of HelloIgnite’s crowdsourcing technology, we’re no strangers to the impact that great ideas — stemming from employees across all teams and levels within the organization — can have on day-to-day business operations,” commented Kyle Ferguson, CEO, Forsta. “Now, we can seamlessly integrate crowdsourcing tech for our enterprise CX, EX and market research firms globally. By tapping into crowdsourced insights and ideas, current and future Forsta customers will gain new perspectives and valuable thinking on ways to improve the Human Experiences of their audiences.”

“At HelloIgnite, we pride ourselves on transforming the ‘idea to initiative’ process for companies of all sizes, and we’ve seen the impact that this can have on a business’s success,” said Joel Morris, CEO, HelloIgnite. “We’re excited to join Forsta, so that we can seamlessly integrate our solution onto the company’s innovative, comprehensive HX platform.”


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