Former GfK MD Andy Zhao named President of Nielsen China

Global performance management company, Nielsen, has appointed Andy Zhao as President, Nielsen China, with responsibility for all of Nielsen’s business activities in Mainland China. Andy Zhao reports to Patrick Dodd, Group President – Growth Markets, Nielsen.

Andy joins Nielsen China as a highly respected industry veteran, with extensive senior leadership experience gained over the past 20 years in the marketing information industry. Most recently Andy held the role of Managing Director, North Asia at GfK where he led the company’s business throughout China, Hong Kong, Taiwan, Japan and Korea over the past 10 years.  Andy also plays an active role in China’s marketing information industry as President of the APAC Market Research Committee and Vice President of the China Market Research Association.

“China is leading the world in e-commerce, digital and big data.  This suggests that there are incredible opportunities for growth, however it also means that it’s more important than ever for businesses to keep up with the evolving needs of Chinese consumers. Nielsen is perfectly positioned to help organizations capture the massive opportunity that exists in the dynamic China market,” explained Andy Zhao.

“China is one of Nielsen’s most important markets globally, and we are committed to delivering cutting-edge solutions and insights for our clients,” said Patrick Dodd, Group President – Growth Markets, Nielsen. “Andy brings over 20 years of senior leadership experience from across multiple industry verticals including retail, ecommerce, electronics, telecommunications and IT and has led a number of highly successful acquisitions and strategic alliance initiatives with a range of local and global players. I am fully confident that Andy’s leadership will enable the Nielsen China team to drive success and help our clients realize continued growth within China’s ever-evolving market.”