FocusVision Solidifies EMEA Presence with Expanded Managing Director Role

\"Richard_Collins_LondonFocusVision’s Richard Collins is now EMEA Managing Director for the both company’s quantitative and qualitative solutions. Based in the company’s London office, Collins joined the company when it acquired quantitative market research technology company, Decipher/Decrypt. Formerly directing only the quantitative portion of the business, his depth of industry and EMEA experience led to this promotion. This role integration aligns with FocusVision’s overall goal of bringing quant-qual technologies together for better business insights.

Duke Perrucci, Chief Customer Officer for FocusVision, said, “We are pleased that Richard will continue to lend his sagacity and expertise to leading the EMEA qualitative team, taking responsibility of all qualitative products sold to end clients across Europe, Middle East and Africa. His expansive and intimate knowledge of the European marketplace will benefit the whole team and our clients.”

In this role, Richard Collins will continue to serve as Managing Director of FocusVision’s London office, handling all quantitative and qualitative business for the company in the EMEA region. Collins joined Decipher, which was acquired by FocusVision in early 2015, five years ago as director of client development.

Collins said, “Bringing quant and qual together is the future of our industry, and that’s why it is such an exciting time to be at FocusVision. We have fantastically talented colleagues across the combined organisation and it’s very satisfying to see them working alongside each other and learning from each other. FocusVision is all about combining powerful quant and qual tools, and my new role is simply mirroring the solutions that we provide to our customers.”

Collins has more than two decades of experience in the market research industry during which time he has worked with some of the world’s largest research technology companies, working with clients across Europe, the United States, Africa, Asia and Australia. Collins has been involved in ventures such as being on the planning committee for the largest annual B2B-dedicated research conference (the BIG conference); advising on the development of MRQSA standards for Data Processing and for Automated Dialler Code of Practice; and has presented at several market research conferences. He holds a degree in economics from the University of Wales in Cardiff and is a full member of the Market Research Society.