Event Review: Research & Result 2018

Research & Results 2018 ended on a high note this year with an enormous turnout. With more than 3,200 participants and 190 exhibitors from 25 countries, the highly successful event was held at the MOC Munich congress centre on 24th and 25th of October.

Event organiser Martin Sippel sums up the event: “Research & Results remains a ‘must attend’ for industry players from all over the world.” The world’s largest market research show continues to out perform year after year and shows no signs of slowing down.

Despite being in its 13th year, the show has continued to attract new participants, with more than 50 new exhibitors this round, from full-service agencies and start-ups to online companies and specialist providers, alongside the major agencies like GfK, Ipsos, Kantar, and Nielsen.

Registered visitors enjoyed free admission and were treated to an enriching mix of exhibitions and extensive seminar programme. 84 percent of the visitors were (very) satis ed, according to the visitor survey conducted by cluetec and Psyma. Hot topics this year included arti cial intelligence, digitalisation, and social networks.

In addition to 104 free workshops, the new Innovation Area was back again this year to the delight of the participants. This open forum of 30 concise, rapid- re presentations was highly popular, discussing topics on cutting edge issues in the industry. This round, dominant topics included automation, arti cial intelligence and social networking. The rst session kicked o with a blast at 10 am on the rst day with the subject ‘Discover the Unconscious: with Machine Learning from EEG-Data into Insights in Only 24 Hours’ and ended on the second day with nding and interviewing suitable respondents in social networks. Research & Results will be back again next year on the 23rd and 24th October 2019 at the same venue. Admission is free, as usual, for registered visitors.