Dentsu Aegis Acquires Happy Marketer

Dentsu Aegis Network has acquired Happy Marketer Group, a digital marketing agency headquartered in Singapore. It will be rebranded as Happy Marketer, a Merkle Company. The acquisition will provide a strategic foundation for Merkle’s data, analytics, and CRM solutions in Asia Pacific, further enabling the agency to deliver people-based marketing at scale across the region.

Phil Teeman, CEO of Dentsu Aegis Network Southeast Asia and Singapore, said: “Southeast Asia is a critical growth driver for Merkle’s expansion, and Singapore is a hub for that growth. With Singapore’s drive to become the Smart City, the delivery and management of data analytics and customer experience marketing, which are Happy Marketer’s key competencies, will take the front seat, helping Dentsu Aegis Network reinforce itself as a key player.