Crowd DNA opens office in Singapore

Following their launch in New York, cultural insights agency Crowd DNA has landed on the shores of Singapore with a new office. Former managing director of Flamingo Singapore, Emma Gage, will be heading up the business in the region.

The Singapore launch is designed to both service Crowd DNA’s existing clients in the region, and develop new business opportunities, with an emphasis on helping decode how people and the world are changing.

Andy Crysell, Crowd DNA group managing director and founder, says: “We’re excited to now be launching in Singapore and cannot think of a better person to lead our business in the APAC region than Emma. She can call on significant experience in our core field of offering authentically culture-fueled strategic recommendation that enables brands to adapt and improve.”

Emma Gage, who’s lived and worked in Singapore and Shanghai for nine years, says: “Crowd’s ‘culture-first’ approach is an obvious fit for the region, combined with an innovative set of approaches and a hugely talented and creative team.  I can’t wait to get started.”