Cint hires former Symphony VP to lead APAC team

Sample management platform provider Cint has appointed Karine Parsy as Executive Vice President of APAC to support the company’s strong growth in the region.

In this executive role, Parsy will lead the region’s management, overseeing new business development, customer success initiatives, regional supply partnerships and overall business growth. Based out of Cint’s Hong Kong office, Parsy will manage all of Cint’s Asia-Pacific teams and operations in Chennai, Sydney and Tokyo. Parsy also joins Cint’s global Executive Leadership team and will report directly to Cint’s COO, Richard Thornton.

As the demand for faster, smarter, more efficient access to insights continues to challenge marketers and researchers, Parsy will support Cint’s global objectives in the APAC region to deliver efficiencies for each element of the sample supply chain – sample procurement, fulfillment and panel management. Parsy is charged with further driving the adoption of the solutions provided by Cint’s Sample Management Platform and will be responsible for sales and delivery centered around Cint’s programmatic offer, its self-serve tools and technology licensing sales.

“Karine is the entrepreneurial and driven leader we have been searching for. She is set to build on our momentum already occurring in the APAC region and will be an integral part of our continued growth,” said Richard Thornton, COO and Deputy CEO, Cint, “Karine’s proven success in Asia-Pacific, notably China and Japan, with data and insights, technology-enabled value propositions makes Karine a significant addition to our executive leadership team. Karine knows what it takes to succeed in Asia-Pacific and I’m excited about the positive impact she is going to have on our customers and partners”

Most recently, Parsy served as Vice President of Retail Solutions for Business Development, APAC for Symphony RetailAI, and previously worked at Sopexa and Catalina Marketing. She brings to Cint more than 20 years of industry experience having held numerous leadership positions in the European and APAC markets.